WHY WOMEN MEAN BUSINESS
Understanding the Emergence of our next Economic Revolution
by Avivah Wittenberg-Cox and Alison Maitland
Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women – as employees, consumers and leaders – is seen as a measure of health, maturity and economic viability.
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising results.
Women Mean Business Named a Business Book of the Year
Conference Board Review's top picks includes Wittenberg-Cox book
Norway's Minister for Gender and Equality holding Womenomics
WHY Women Mean Business, by Avivah Wittenberg-Cox and Alison Maitland, was named a business book of the year by Conference Board Review, the quarterly magazine of The Conference Board, the world’s preeminent business membership and research organization.
Linda Tarr-Whelan, author and distinguished senior fellow at Demos, summarised why the book was picked among this year’s best business titles:
‘Why Women Mean Business by Avivah Wittenberg-Cox and Alison Maitland succinctly summarizes the smart business case for having more women in management and on boards: They represent half the talent and half the market, and they generate a better bottom line and better corporate governance. The authors’ “gender-bilingual” breaks the mold on “why can’t a woman be more like a man” and shows ways to achieve the advantages of balanced leadership with more women at the table as both equal and different partners with men. It’s the wave of the future.’
Other books selected for best of the year by the quarterly included “How We Decide” by Jonah Lehrer, “Nudge: Improving Decisions About Health, Wealth, and Happiness” by Cass Sunstein and Richard Thaler, and “The Omnivore’s Delight,” Michael Pollen’s treatise on the food industry (which was published in 2006).
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VIDEOS: WHY WOMEN MEAN BUSINESS
by Vincent Eaton from The Serious Fun Business
VIDEO INTRODUCTION TO THE BOOK
On The Tube
In October 2009, the new paperback version of WHY WOMEN MEAN BUSINESS by Avivah Wittenberg-Cox and Alison Maitland is being advertised to busy London commuters on trains across the underground system.
ABOUT THE AUTHORS
Avivah Wittenberg-Cox is CEO of 20-first. Based in Paris, she is a consultant, coach and author, working with progressive companies interested in both halves of the talent pool and both halves of the market – the female and male halves. She helps companies develop more inclusive leadership styles, promote more gender-balanced management teams and review processes and policies to better respond to women – both as employees and consumers.
She is also the Founder and Honorary President of the European Professional Women’s Network www.EuropeanPWN.net a certified executive coach and is currently a Visiting Coach and Visiting Lecturer at HEC and INSEAD business schools. She has spoken on leadership and growth opportunities across Europe and has had articles, reviews and interviews published in publications such as the International Herald Tribune, The Times, the Financial Times and Management Today. Canadian, French and Swiss, Avivah has a BA from the University of Toronto, an MBA from INSEAD and completed the Women’s Leadership Program at Harvard. ELLE Magazine recently recognised her as one of the TOP 40 Women Leading Change.
For more information or to book Avivah Wittenberg-Cox as a speaker, see: Speaking
ALISON MAITLAND is an independent journalist and commentator who has been researching and writing about women in business for a decade. She spent 20 years with the Financial Times, including eight years as Management Writer. Her other specialist areas are leadership and corporate responsibility.
Alison is a Senior Visiting Fellow in the Faculty of Management at Cass Business School, City University, London. She is a conference speaker and moderator and she directs the Work-Life & Diversity Council of The Conference Board Europe. She served on the advisory group for the Equal Opportunities Commission’s 2007 investigation into the Transformation of Work. She lives in the UK with her husband and two daughters.