Avivah Wittenberg-Cox is CEO of 20-first, one of Europe’s leading gender consultancies.
20-first works with progressive companies around the world interested in optimizing both halves of the market and both halves of the talent pool – the male and female halves.
Avivah Wittenberg-Cox, ground-breaking co-author of WHY WOMEN MEAN BUSINESS (2008) and HOW WOMEN MEAN BUSINESS (2010), and a network of international experts work with CEOs, executive committees and managers to build 21st century gender ‘bilingual’ organisations.
Copyright Why Women Mean Business, Avivah Wittenberg-Cox & Alison Maitland, John Wiley & Sons, 2008
WHY OUR APPROACH IS DIFFERENT
20-first innovates in the area of gender by focusing on leaders rather than on women. We seek to promote ‘gender balance’ (a balance of men and women) rather than ‘women in leadership’.
Gender balance is above all a business issue. In a constructive and optimistic way, 20-first helps companies unlock the market and talent potential – and help them reap the considerable economic benefits – that gender balance brings.
Our suite of services helps companies design and implement a successful gender balance initiative at all levels of their organisation.